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Awkward and shy, he started Seeking Arrangement in part because of his own inability to attract younger women. “To get the attention of the girl I really wanted to meet, I was kind of at the mercy of the statistics of traditional dating sites. I’d write hundreds of emails and only get one or two replies,” says Wade, who is now divorced. He says married men account for at least 40 percent of the site’s sugar daddies. Sugar babies outnumber sugar daddies by a ratio of nearly 10 to 1. Wade declined to disclose how much money he makes from the site.

Meet first at a neutral location

Sugar babies have a need that rich sugar daddies can meet. What’s a sugar daddy?

I don’t necessarily know that it’s fair, honestly. I think the dynamic of a website like Seeking Arrangement is, you have to assume that whoever you meet on that site is going to say whatever they can say to accomplish whatever goal they might have. And that goal is getting money. I mean, I came to that conclusion after that mercenary relationship.

Is there a Seeking Arrangement app?

Three-month of premium membership cost $44.85, which reduces the monthly cost to $14.95. And finally, if you pay for a six-month subscription, one month will only cost you $9.95. So, we can safely state that SeekingArrangement services cost less than average in the market.

In a promotional video for Sugar Baby University, an SBU logo appears over a fictional college campus and we watch white women jog in high heels between sleek classrooms where, instead of studying, they browse SeekingArrangement.com. They appear to be running from casting call to casting call.

Many students like Ava have used the service to connect with men and women by exchanging companionship, intimacy and often sex for fancy dinners, money and gifts. With all of this in mind, I created my Seeking Arrangement profile.

• It feels to me as though Seeking Arrangement wants me to equate sugaring with being a model.
• It’s not that selling sex for money is cause for judgement or shame.
• By seeking out a man who could provide for my material needs, I thought I was simply following my evolutionary instincts.

Double lives and dual identities are widespread for each the ladies and men involved in sugar relationships. Absent a direct intercourse-for-pay exchange, the authorized waters grow far murkier.

This Helen Gurley Brown–style, “sleep your way to the top” advice feels outdated. Hakim argues that’s because “a central feature of patriarchy has been the construction of ‘moral’ ideologies that inhibit women from exploiting their erotic capital to achieve economic and social benefits.” After all, she points out, women tend to have more erotic capital than men. For some women, rubbing shoulders with powerful and successful men is an education unto itself. But unlike in the workplace, where mentorship can be a guise for sexual harassment, in sugaring a young woman might have more control of the terms of engagement. Three women I spoke to said their sugar daddies helped them find entry-level jobs or internships in the field they wanted to pursue.

College students in the U.S. make up over 12.5 percent of the sugar babies on the site. Although gender is unspecified in the data released by SeekingArrangement in 2019, the site claims 514 UNC students were using its services. UNC was named the 18th fastest growing campus for sugar baby enrollment, with 142 new members in 2018.

How much does seeking arrangement cost?

How long does it take for my profile to be approved? Please be patient, photos and profiles enter the approval process in the order they were received. This usually takes 24-48 hours, however if the site is experiencing a high volume, this process may take longer.

site users, Wade began to target them. The company, which is headquartered in Las Vegas, now places strategic pop-up ads that appear whenever someone types “tuition help” or “financial aid” into a search engine. And over the past five years, Wade says he’s seen a 350 percent increase in college sugar baby membership — from 38,303 college sugar babies in 2007 to 179,906 college sugar babies by July of this year.

I was willing to forgo looks, but I couldn’t force myself to be with anyone I disliked or mistrusted. The next few people who reached out to me through Seeking Arrangement were not up my alley. One man complained that his disability made it difficult for him to pick up women. Another had a fetish for submissives and wanted to pay me $4,500 a month to help him realize his fantasies. An attractive couple wrote me seeking a regular “third.” By the time Darrell, a divorced man in his late 40s worth between $50 million and $100 million, contacted me, I was relieved to hear from a potentially worthy candidate.

How long does it take to be approved on Seeking Arrangement?

24-48 hours

One San Francisco–based sugar daddy fondly recalled how he coached his sugar baby in salary negotiations with the tech firm she now works for. “Now, she’s got a better car service than I do! ” he says. Nearly 30 percent of workers rely on part-time or short-term jobs to make ends meet, according to Cornell University’s Institute of Labor Relations and the Aspen Institute’s Future of Work Initiative, and women are more likely than men to earn supplemental income through part-time work, especially multi-level or direct marketing and selling goods online. The line between our personal and professional lives has never been blurrier, whether we’re selling leggings to our Facebook friends or renting our personal spaces to strangers on AirBnB.